• [as n. ] ( branding) the promotion of a particular product or company by means of advertising and distinctive design.
Proper branding can result in higher sales of not only one product, but on other products associated with that brand. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.